| Summary: | 碩士 === 國立臺灣大學 === 國際企業學研究所 === 101 === Taiwanofungus Camphoratus is a very unique health food material and only borns in Taiwan. Due to a number of special physiological activities of anti-cancer, anti-inflammatory, hepatoprotective and anti-oxidation, Taiwanofungus Camphoratus has a great reputation of "Taiwan''s national treasures". What’s more , all about the research of Taiwanofungus Camphoratus are published by the Taiwanese. In the Taiwanofungus Camphoratus academic field, Taiwan has a very outstanding and leading research status.Therefore, it has attracted many biotechnology companies put into the Taiwanofungus Camphoratus health food development or new drug research. For this reason, there are a considerable number of Taiwanofungus Camphoratus culture techniques currently on the market.Whlie in different company, the Taiwanofungus Camphoratus raw material, extraction pathways, manufacturing skills, and downstream channels are not the same. In general, The business model are quite diversified.
However, currently in academic field , there are no any complete commercial papers about Taiwanofungus Camphoratus published. As a result , this study attempts to explore the whole development model of Taiwanofungus Camphoratus industry in Taiwan and practical industry value chain from the perspective of the resource-based theory and technology innovation strategy. At first, this study analyzes the current situation and government policies of Taiwan''s biotechnology industry from the external environment. Moreover, the study narrows the scope to the health food industry and seeks to understand the present situation as well as the regulations and standards of the health food industry value chain.After that, this study make a depth analysis of Taiwanofungus Camphoratus unique health benefits ,commonly used culture techniques and channels. Through the comparison of theory and practice, the study tries to find out the critical success factors and competitive advantage of Taiwanofungus Camphoratus industry.
By the case interview study and data collection, the study founds that in addition to the traditional health food development, case company synchronized with the business model to take the Taiwanofungus Camphoratus drug R&D and development of health food. It is a quite innovative commercial model to use in Taiwanofungus Camphoratus industry. By the revenue through health food , the funding source of case company becomes more stable to delevop the microbial fermentation technology platform which is the key competitive resource and innovative technology of case company. At last, the build-up of own channels make the case company obtain the customer feedback faster. In conclusion, the above-mentioned are the differentiated competitive advantages constructed by the case company.
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