Where should MIT go?—Through the case of Lativ removing the Country of Origin label
碩士 === 國立臺灣大學 === 新聞研究所 === 101 === In early February, 2012, Lativ, an online clothing brand having boasted of its MIT goods, removed the country of origin markon its shopping website. This change aroused heated controversy among consumers and the media. Both blamed Lativ for breaking it brand commi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46404981369792675291 |