| Summary: | 碩士 === 國立臺灣藝術大學 === 視覺傳達設計學系碩士班 === 101 === The creative production is both based on visual communication by the Chinese character and the subject of political affairs in Taiwan for poster design creation. In research part, adopted from Chinese character pictograph and deconstructed the character design arts through the text analysis method are the important basis of performance in the creative production. And also, the production referred to rhetorical satire for poster design. Reviewing how Taiwanese political cartoons influence Taiwan political development for each other and become popular among Taiwanese. On the other side, using case study analysis discussed the style developing process of political poster, how themes changed because of generation viewpoint difference, and how totalitarianism wins popularity and builds the ruler’s blind adoration by the poster. The research explicated political poster by international famous designer and discussed Taiwan local designers’ posters that got ideas from designers themselves political circumstance. Deconstructed each aspect of political poster development and then got ideas and resource to bring into the poster.
In creative part, the production is based on the theory of “LIU-SHU” (the six categories of Chinese characters) that was propounded by HU-SHEN, a scholar of the eastern Han Dynasty. From the viewpoint of Taiwan current political subject, the work tried to deconstruct and explain the characters. With imitating the performance of Chinese character arts and combing other cultural characters and network codes, Chinese characters revert to graphs. By way of visual communication design, the production attempted to create a multi-implication graph and to add copywriting to the graph which deconstructed the word determinateness. Using Taiwan’s common political issue, which created by the infiltration of mass media for the subject is the basis between the work and viewer and adopting political metaphor and analogy into the pleasure of communication in the process of viewer comprehension.
The production created with political current affairs has accumulated about 60 pieces, although there are only 12 pieces proposed in this creative research. I will keep creating in the future because the productions are topical. These works can be a political discussion and a concerning media. Using current political affairs as themes, the production recorded the contemporary Taiwanese worth events. By continuously creating, the production is expected to be a history testimony of Taiwan in future.
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