A study of Personality Traits and Firms’ Performance on Chinese Printing Entrepreneurs

• Main Authors: Liu, Yu-Chi, 劉昱奇
• Other Authors: Han, Feng-Nien
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/70701196556494965925

碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系碩士班 === 101 === The study aimed to explore the relationship between the personality traits of entrepreneurs in printing industry and entrepreneurial performance. Using questionnaire survey, the study mainly looked for qualified printing industry in Suzhou and Guangzhou area (including affiliated factories), China. The main respondents were the chief or senior executives of printing enterprises. During the study, 150 questionnaires were issued, in which 60 copies were distributed to Suzhou, 90 copies were distributed to Guangdong (State), and 116 copies were returned. After information finishing and sorting, there were 80 effective copies, with the effective recovery rate being 69%. The collected data were analyzed by many statistical methods with SPSS18.0 for Windows statistical software packages, such as Descriptive Statistics, Independent Samples T-test, ANOVA, Pearson Correlation, Stepwise Multiple Regression Analysis etc. The study concluded that: 1.The personality traits of entrepreneurs in printing industry tended to be diligent and responsible. They generally agreed with non-economic performance in terms of enterprise performance. 2.Entrepreneurs in printing industry with different gender, age and business experience have varied "personality traits". Entrepreneurs in printing industry with different gender, previous serving companies and own companies have significantly different opinion on "entrepreneurial performance”. 3.The personality traits of entrepreneurs in printing industry and entrepreneurial performance showed significant positive correlation in some parts. 4.The personality traits of entrepreneurs in printing industry have some predictive power for entrepreneurial performance.