An Exploratory Study of consumer perceptions toward coffee shops – The case of X Coffee shop chain
碩士 === 國立臺灣科技大學 === 管理研究所 === 101 === In recent years, the business patterns of coffee chains in Taiwan have become quite diverse. The coffee market size is expanding, and the competition among the coffee chains has become more intense. In the future, the parity coffee chains in Taiwan will face...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15163245318991403009 |