Innovation Strategies:Contradictory Semantics and Cross-Disciplinary Collaboration

• Main Authors: Wei-Ken Hung, 洪偉肯
• Other Authors: Lin-Lin Chen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/17694661684489283039

博士 === 國立臺灣科技大學 === 設計研究所 === 101 === This dissertation aims to explore design’s innovative strategies from two perspectives— product‘s contradictory semantics and cross-disciplinary collaboration. From the micro perspective of product semantics, this study selected 88 unarmed chairs as example, and used three methods—“bipolar”, “bivariate”, and “four-quadrant” — to measure contradiction in product semantics and to explore strategies for designing novel and beautiful products. The results found that the relationship between novelty and aesthetic is an inverted-U function, where the most preferred chairs are those with a moderate level of novelty. For the semantic factors influencing novelty, trendiness has the greatest influence, followed by complexity, and finally by emotion. Furthermore, for the chairs with contradictory (e.g. both typical and unique) and vague (e.g. neither typical nor unique) meanings, the distributions of bipolar ratings have higher standard deviations. In addition, semantic contradiction is positively correlated with aesthetic preferences, while semantic vagueness is negatively correlated with aesthetic preferences. Both of them can be regarded as predictor variables for aesthetic preference. From the macro perspective of cross-disciplinary collaboration, this study used the ideastorming project funded by NSC (National Science Council) and the Dechnology (Design+Technology) project run by ITRI (Industrial Technology Research Institute) as examples to investigate the patterns of collaboration between design and technology. Three models for collaborative innovation are identified in the ideastorming (design oriented) project— “design-driven”, “technology driven”, and “joint concept development”—each of which could lead to innovative concept products. It was found that design and engineering teams differ in their perception of applicable technologies, development schedules, and flexibility to switch technologies. For the Dechnology (technology oriented) project, this study found that, three factors—"comprehensibility", "application restrictions", and "maturity" of a technology—can be used to match a technology to one of the three design approaches (design competitions, collaboration with designers, and outsource to design consultancies). Finally, combining three design approaches and three categories of product (stand-alone product, software-oriented product, and integrated system), this study arrived at a matrix of nine product-design approach combinations. We then explain how to choose among different design approaches according to their advantages, disadvantages and features of suitable technologies, such that the better cooperation between design and technology can be achieved through reasonable expectations of targets as well as limitations.