Branding Strategies for Museums’ Cultural and Creative Goods
碩士 === 國立臺灣科技大學 === 設計研究所 === 101 === The rich and varied collections of museums not only show the abundant cultural accumulation within, but also show the potential of museums on the cultural and creative industry; nowadays, museums are capable of serving as the locomotive in the knowledge economy....
Main Authors: | Hui-chuan Chang, 張慧娟 |
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Other Authors: | Chih-Hsiang Ko |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/79339885664940535097 |
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