Branding Strategies for Museums’ Cultural and Creative Goods

碩士 === 國立臺灣科技大學 === 設計研究所 === 101 === The rich and varied collections of museums not only show the abundant cultural accumulation within, but also show the potential of museums on the cultural and creative industry; nowadays, museums are capable of serving as the locomotive in the knowledge economy....

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Bibliographic Details
Main Authors: Hui-chuan Chang, 張慧娟
Other Authors: Chih-Hsiang Ko
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/79339885664940535097

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