A Case study of international strategy on Mongolian Mining Corporation

• Main Author: DELGERKHISHIG SESEER
• Other Authors: Liu, Day-Yang
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/jcg9wv

碩士 === 國立臺灣科技大學 === 管理學院MBA === 101 === Mining and exploring companies play a basic role in Mongolian economic and in fact Mongolian economy of growth rate was 12.3 % in 2012 and that growth has driven by mining operating industry. The purpose of this study is to analyze the Mongolian mining industry environment and explores Mongolian Mining Corporation (as the company further calls as MMC) of international strategy in market expansion and opportunities. Through identification of international expansion is determined by scholars’ theories and in this research many papers, journals, books, and some reports have been used for reference. Thesis of result shows MMC has adapted to global strategy and enters into international market through export. In resulting the company of key success factor is abundant natural resource, economies of scale and location advantage as well. The research of finding is MMC of competitive sustainable advantage is differentiation strategy as end-use customer. MMC is will be able to extend by different product through acquisition moreover the company explore new channel for seaborne market expansion.