Relationship among Brand Image、Service Quality and Customer Satisfaction─Take an example of the International Hotel´s in Kaohsiung
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 101 === This research, through convenience sampling, conducted a questionnaire survey for those who have been the customers of the international hotels in Kaohsiung. A total of 250 questionnaires were distributed and 227 of them were returned with a valid response r...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/6pmtks |