How to enhance the purchase intentions of hedonic products? Pricing with foreign currencies
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 101 === When consumers buying a product which the price of the product is observed first. And if the product is denominated in foreign condition, due to the impact of currency denomination, which may affect the process of the consumers thinking and making judgments....
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ndltd-TW-101NUK050260032016-05-25T04:15:07Z http://ndltd.ncl.edu.tw/handle/02568810543648521742 How to enhance the purchase intentions of hedonic products? Pricing with foreign currencies 如何增加享樂型商品的購買意願?來個外幣報價吧 Ya-hui Chang 張雅慧 碩士 國立高雄大學 亞太工商管理學系碩士班 101 When consumers buying a product which the price of the product is observed first. And if the product is denominated in foreign condition, due to the impact of currency denomination, which may affect the process of the consumers thinking and making judgments. This is because consumers will focus on the magnitude of the currency denomination, and ignore the currency exchange rate conversion relationship with the people perceived the product of the price to determine bias, thereby affecting the willingness to buy. This study implement four experiments,.author argue that consumer prefers hedonic products, and face to the context of currency, conversion leads to cognitive load will reduce consumer’s demand to buy hedonic reason. Thus increasing the purchase hedonic product’s intention, that is, hedonic products may be less effected by currency denomination. The main purpose of this study is to explore this issue. Hsin-hsien Liu 劉信賢 2013 學位論文 ; thesis 100 zh-TW |
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碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 101 === When consumers buying a product which the price of the product is observed first. And if the product is denominated in foreign condition, due to the impact of currency denomination, which may affect the process of the consumers thinking and making judgments. This is because consumers will focus on the magnitude of the currency denomination, and ignore the currency exchange rate conversion relationship with the people perceived the product of the price to determine bias, thereby affecting the willingness to buy.
This study implement four experiments,.author argue that consumer prefers hedonic products, and face to the context of currency, conversion leads to cognitive load will reduce consumer’s demand to buy hedonic reason. Thus increasing the purchase hedonic product’s intention, that is, hedonic products may be less effected by currency denomination. The main purpose of this study is to explore this issue.
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author2 |
Hsin-hsien Liu |
author_facet |
Hsin-hsien Liu Ya-hui Chang 張雅慧 |
author |
Ya-hui Chang 張雅慧 |
spellingShingle |
Ya-hui Chang 張雅慧 How to enhance the purchase intentions of hedonic products? Pricing with foreign currencies |
author_sort |
Ya-hui Chang |
title |
How to enhance the purchase intentions of hedonic products? Pricing with foreign currencies |
title_short |
How to enhance the purchase intentions of hedonic products? Pricing with foreign currencies |
title_full |
How to enhance the purchase intentions of hedonic products? Pricing with foreign currencies |
title_fullStr |
How to enhance the purchase intentions of hedonic products? Pricing with foreign currencies |
title_full_unstemmed |
How to enhance the purchase intentions of hedonic products? Pricing with foreign currencies |
title_sort |
how to enhance the purchase intentions of hedonic products? pricing with foreign currencies |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/02568810543648521742 |
work_keys_str_mv |
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