How to enhance the purchase intentions of hedonic products? Pricing with foreign currencies
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 101 === When consumers buying a product which the price of the product is observed first. And if the product is denominated in foreign condition, due to the impact of currency denomination, which may affect the process of the consumers thinking and making judgments....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02568810543648521742 |