Study of the tendency of younger homebuyers behavior - for example the building of residential management in Kaohsiung
碩士 === 國立高雄大學 === 創意設計與建築學系碩士班 === 101 === The purpose of this study is to explore the determinants of young consumers' purchases by delaminating the factors that general consumers concern about when buying Management of residential buildings. A questionnaire is designed with Analytic Hierarchy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c5925x |
| Summary: | 碩士 === 國立高雄大學 === 創意設計與建築學系碩士班 === 101 === The purpose of this study is to explore the determinants of young consumers' purchases by delaminating the factors that general consumers concern about when buying Management of residential buildings.
A questionnaire is designed with Analytic Hierarchy Process to elicitation young consumers' opinion to analyze the salient determinants of young consumers' Management of residential buildings.
Statistical variables under different Profession can reveal the characteristic of each categorized group.
According to this conclusion, some suggestions about planning house product, brand management, and marketing promotion for real estate business are provided
and to effectively limited resources and set related marketing strategies.
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