An Investigation of the Service Quality, Customer Satisfaction and Loyalty for the DAPHNE in Taiwan
碩士 === 國立虎尾科技大學 === 工業工程與管理研究所 === 101 === The female shoe sales of DAPHNE in mainland China always stays in the top in recent years. However, since DAPHNE made its debut in Taiwan in 2006 its performance has not been so outstanding. Hence, this research focuses the reactions for DAPHNE’s products f...
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p7b459 |
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ndltd-TW-101NYPI50300042019-09-21T03:32:24Z http://ndltd.ncl.edu.tw/handle/p7b459 An Investigation of the Service Quality, Customer Satisfaction and Loyalty for the DAPHNE in Taiwan 服務品質、顧客滿意度與顧客忠誠度之探討-以台灣達芙妮為例 Wan-Ting Yang 楊婉婷 碩士 國立虎尾科技大學 工業工程與管理研究所 101 The female shoe sales of DAPHNE in mainland China always stays in the top in recent years. However, since DAPHNE made its debut in Taiwan in 2006 its performance has not been so outstanding. Hence, this research focuses the reactions for DAPHNE’s products from the female customers in Taiwan. Purpose of this research is to explore the perception of the female in Taiwan toward DAPHNE’s products by using a well established questionnaire. Necessary improvements will be made from the results obtained from the questionnaire to enhance the service quality, customer satisfaction and loyalty of the customers of DAPHNE and then promote its sales performance. 胡伯潛 2013 學位論文 ; thesis 110 zh-TW |
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NDLTD |
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zh-TW |
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Others
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NDLTD |
| description |
碩士 === 國立虎尾科技大學 === 工業工程與管理研究所 === 101 === The female shoe sales of DAPHNE in mainland China always stays in the top in recent years. However, since DAPHNE made its debut in Taiwan in 2006 its performance has not been so outstanding. Hence, this research focuses the reactions for DAPHNE’s products from the female customers in Taiwan. Purpose of this research is to explore the perception of the female in Taiwan toward DAPHNE’s products by using a well established questionnaire. Necessary improvements will be made from the results obtained from the questionnaire to enhance the service quality, customer satisfaction and loyalty of the customers of DAPHNE and then promote its sales performance.
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| author2 |
胡伯潛 |
| author_facet |
胡伯潛 Wan-Ting Yang 楊婉婷 |
| author |
Wan-Ting Yang 楊婉婷 |
| spellingShingle |
Wan-Ting Yang 楊婉婷 An Investigation of the Service Quality, Customer Satisfaction and Loyalty for the DAPHNE in Taiwan |
| author_sort |
Wan-Ting Yang |
| title |
An Investigation of the Service Quality, Customer Satisfaction and Loyalty for the DAPHNE in Taiwan |
| title_short |
An Investigation of the Service Quality, Customer Satisfaction and Loyalty for the DAPHNE in Taiwan |
| title_full |
An Investigation of the Service Quality, Customer Satisfaction and Loyalty for the DAPHNE in Taiwan |
| title_fullStr |
An Investigation of the Service Quality, Customer Satisfaction and Loyalty for the DAPHNE in Taiwan |
| title_full_unstemmed |
An Investigation of the Service Quality, Customer Satisfaction and Loyalty for the DAPHNE in Taiwan |
| title_sort |
investigation of the service quality, customer satisfaction and loyalty for the daphne in taiwan |
| publishDate |
2013 |
| url |
http://ndltd.ncl.edu.tw/handle/p7b459 |
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