Study on Decision-making of Outdoor Education Implementation of Elementary School Teachers in Yunlin County

• Main Authors: Jui-Chi Huang, 黃瑞棋
• Other Authors: 鄧誠中
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/546mng

碩士 === 國立虎尾科技大學 === 經營管理研究所在職專班 === 101 === Abstract This study aims to probe into relationship between outdoor education implementation of elementary school teachers with different school attributes and different teachers’ attributes and consumers’ decision-making process. Based on literature review, a questionnaire survey was conducted on elementary school teachers of Yunlin County, and 490 valid samples were retrieved. According to findings: 1.As to cognition of demand, most of the teachers agree with providing students with an opportunity to experience. 2.Most of the teachers collect information from other teachers. 3.Most of the teachers select and evaluate the outdoor education options by the main criterion of security. 4.The purchase decision is mostly made by discussion in teaching groups. 5.Most of the teachers disagree with the expenses to be paid by the teachers. 6.For each outdoor educational session, the price range of NTD$301-500 is the most acceptable. 7.The number of students participating in each outdoor educational activities should be below 100, and 6-8 hours are the most acceptable length. 8.The most common form of activity is outdoor environmental education, and tour guide and description are the common approaches. 9.Most educational activities are held during weekday, and the explanation is commonly provided by local guides. 10.The outdoor education is mostly held in different academic years, and bus is the main means of transportation. Gender, age, the highest educational level, teaching seniority, grade, number of students in class, position, experience of outdoor education, related studies, location of school, school scale and annual frequency of activity, are the main variables in five phases of decision-making. They have significant difference and partial significant difference in each phase. Based on the results, this study makes the following suggestions: 1) recreational parks can cooperate with schools to hold package activities of outdoor education; 2) schools should more frequently hold studies related to outdoor education; 3) teachers should enhance professional knowledge and capability of outdoor education and encourage parents’ participation. The above three perspectives can serve as references for schools and travel agencies to arrange outdoor education activities.