TAM Model Reconsider: The Travel Information Searching Behavior of Independent Travelers via Smart Phone Applications

• Main Authors: LIN, SHENG-WEI, 林聖唯
• Other Authors: Lin, Shin-Yi
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/06426984349444573295

碩士 === 中國文化大學 === 觀光事業學系 === 101 === Outbound tourists create new high repeatedly in Taiwan, and the independent travelers proportion rising year by year, past tourists searched travel information through a few fixed pipeline, after the advent of smart phone, through a combination of mobile devices and wireless transmission technology will enable tourists searching travel information at any time, any place, and any way. This study establish by technology acceptance model to discusses the relationship of overseas independent travelers using smart phone travel application by perceived usefulness, perceived ease of use, attitude, behavioral intentions, and information search behavior. This study found that results from questionnaires: First, overseas independent travelers perceive if smart phone travel application is useful, it will have a positive attitude to using; Second, overseas independent travelers perceive if smart phone travel application is ease of use, it will affect its positive attitude to a lesser extent; Third, overseas independent travelers has positive attitude for smart phone travel application, it will produce positive behavioral intention to use; Fourth, overseas independent travelers has positive behavioral intentions to use smart phone travel application, it will produce positive travel information search behavior.