| Summary: | 碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 101 === The 21st century will enter the era of experience economy. So in a competitive society, experiential marketing is the future mainstream business owners and customers trends and ideas. Therefore, the research questions explore hip-hop classroom Experiential Marketing (Experiential Marketing), customer satisfaction (customers satisfaction degree) and repurchase intentions (Repurchase-Intention), indirectly literature references and logic of reasoning further clarify each other relationship, developing strategies to provide industry reference.
New Taipei City and Taipei's hip-hop classroom, the research adopted the simple convenience sampling, sent a total of 450 questionnaires were a total recovery of 425, net of the Tianda incomplete and gaps invalid questionnaires 18, a total of 407 questionnaires were complete, valid questionnaires recovery rate of 95.76%.
The results of this study found that:
(1) consumer structure men 28.3; women 71.1, significant differences between the male to female ratio.
(2) In terms of age, the age of 20 years of age, 37.3%; 29.5% aged 21 to 25 years old; aged 26 to 30 years old was 20.9 per cent. Sum after 87.7% of the hip-hop classrooms consumers under the age of 30.
(3) Students accounted for 52.3% of the overall sample proportion.
(4) Experiential Marketing (emotional and thinking experience, related experience) has a significant positive correlation repurchase intention.
(5) Experiential marketing (emotional thinking experience, related experience) has a significant positive correlation of customer satisfaction.
(6) Repurchase intentions, customer satisfaction has a significant positive correlation.
(7) Experiential Marketing (emotional and thinking experience, related experience) to have an impact through the mediating effect of customer satisfaction, repurchase intentions.
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