| Summary: | 碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 101 === In Taiwan, due to the growing mobile technology and the popularity of internet mobile internet rates, difference from the traditional electronic commerce, the mobile commerce advance enterprises in efficiency and performance. In this wave of internet development, purchase of all kinds of tickets by using mobile devices has become the most important of mobile commerce. Therefore this study to identify the impact users using mobile ticketing service factor to develop a conceptual model, and hope to understand what factors influence intentions of using mobile ticketing.
This study integrates Technology Acceptance Model, are eight variables include: self-efficacy, compatibility, perceived convenience, trust, perceived ease of use, perceived usefulness, attitude and intention, and hope to understand what factors influence intentions of using mobile ticketing. By way of questionnaire survey, we collect the data from internet and conducted a questionnaire consisting of 70 mobile devices users, 408 questionnaires issued, 399 valid questionnaires were retrieved and effective retrieved rate of 96.7%, except the invalid ones, and analysis the data using SEM to test the hypotheses.
The study found that TAM components: perceived ease of use, perceived usefulness, perceived convenience, compatibility and trust are important and positive influence on intention of using mobile ticketing.
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