A Study on Consumers’Willingness to Adopt Innovative Technology Products - The case of touch mouse.

• Main Authors: Yao, Ta-Kang, 姚大康
• Other Authors: Li, Chien-Kuo
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/6fv9az

碩士 === 實踐大學 === 資訊科技與管理學系碩士班 === 101 === There are more and more innovative products these days. With the hot selling of iPod Touch, iPhone, and iPad, the touch panel technology has been widely accepted by the market. The touch panel technology has further applied to all kinds of smart phones and tablet PCs and it has been changing the way people handle information devices. In the rush of touch panel technology, many manufactures of computer peripherals launch touch-controlled computer mice. While the touch-controlled computer mouse is still in its preliminary stage, the market entry risk is pretty high. Therefore, how to enhance the market entry success of innovative products has become an important issue. The research explored the correlation between consumers’ adoption willingness and innovative products through literature review and questionnaire survey. This research begins reviewing relevant articles, and then sets up framework and hypotheses of this research according to its theoretical foundation. With the touch-controlled mouse as an example, the purposes of this research are as follows. 1.To explore the influence of information sources to consumer innovativeness. 2.To explore the influence of consumer innovativeness to the adoption willingness of innovative products. 3.To explore the influence of innovative product attributes to the adoption willingness of innovative products. The research was designed to collect 400 sample data by both standard and Internet questionnaires survey, and later conducted data analysis by statistical software. The findings of this research are as follows. 1.The correlation between information sources and consumer innovativeness is positive. 2.The correlation between consumer innovativeness and the adoption willingness of innovative products is positive. 3.The correlation between innovative product attributes and the adoption willingness of innovative products is positive.