Critical Successful Factors of Consumer Electronic Enterprise's Brand Extension Strategy - A Case Study of ASUS Products
碩士 === 東吳大學 === 國際經營與貿易學系 === 101 === The IT industry in Taiwan has developed over two decade. It became a major global OEM for IT products because of the rapid production with low-cost labor advantage, and mastered the computer peripheral product assembly and global supply chains. However, OEM p...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/2uy63z |