The Impact of Animated Spokes and Brand Image on Perceived Value and Purchase Intention
碩士 === 東吳大學 === 企業管理學系 === 100 === In recent years, some corporations are trying to focus on their business strategies from the cost-oriented to the perceived value of the products and service. Creating the unique value of the products and services not only differentiates from the competitors, but a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25067999570853047232 |