The Secret Of The Red Envelope－The Red Envelope Singing Theater Singers’ Life Strategies

• Main Authors: TU SHIAN-LIEN, 杜小蓮
• Other Authors: 張家銘
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/wvmcpg

碩士 === 東吳大學 === 社會學系 === 101 === The main purpose of this thesis is to probe into the “Red Envelope “singing theater singers’ life strategies. This research was used direct interview of field investigation, and snowball method to identify the interviewees for the depth interview with half structural formula. The goals of this thesis are as following: 1.To know the reasons for being a singer. 2. To understand the singers’ living situations and the policies to solve the problems of their living situation. 3.To know how this job affects them and the meaning of this job for them. The results of this research are as following: 1. The running style of “Red Envelope” singing theaters is changed from formal to amatory: The alcohol replaces the tea offering. 2. The consumers change their consuming motive to the singers from pure viewing to other attempts. 3. The singers in “Red Envelope” singing theater change their performance from professional to phatic, and do more tendance than performance. 4. The roles of the singers has changed; survival of the fittest and obsolescence of the maladjusted.