Catering trade many the intersection of brand and the intersection of marketing and explored secrets of succeeding and their combine the intersection of marketing and practice operated to travel, study- The Israel king tastes the meal Drink the group as the example

• Main Authors: Che-pin Chao, 趙哲斌
• Other Authors: Kuo-liang Tai
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/77879779764184017292

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 101 === Wang tastes group of food and beverage and becomes the chain Company of domestic first food and beverage, he manages in recent 19, has already created 11 famous meal drink cards, two sides have counted and already running a shop topped 230, annual turnover has already topped 9,600 million yean, amount of money this it exceeds famous McDonald to be Western-style to eat chain store, brilliant the intersection of China and giant hotel, the intersection of you and happy giant hotel,etc. rapidly already. Wang Pin Company list through list formally in will it be March 2012 year, stock price high over 300 yean. Wang Pin 11 the intersection of meal and the intersection of drink and card manage, hit the intersection of Taiwan and native the intersection of enterprise and many the intersection of brand management and successful remarkable model also. Research this to want, face,and explore from many the intersection of brand and marketing product Wang how about succeed in, on sale throughout its large brands on earth in purpose. The result of study of this case, obtain 6 valuable research conclusions and 3 items discover; Including ( 1) The intersection of product and many brand Wang succeed in relation and factor ( 2) The intersection of product and P-P-C-B that new brand sets up Wang on sale throughout way ( 3) The intersection of product and brand Wang orient red triangular intension ( 4) of five layers of success Product brand 10 successful Wang great to combine marketing travel and operate activity ( 5) The intersection of product and the intersection of brand and management organization, manpower and operation way ( 6) Wang The intersection of product and the intersection of brand and little the intersection of budget and old the intersection of result and miracle,etc. Wang. Hope result and discovery of this case study, can progress greatly to many brand management and many brand marketing theories and ways, can bring some to benefit; Hope to practice circle of food and beverage or brand operation of the amount of trade of any daily consumer goods at the same time, bring the practice and draw lessons from the result consulted.