A Study on the Continuance of Using Mobile Communication Apps

• Main Authors: Yi-Chi Chien, 簡苡其
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/17881561404154028995

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 101 === In this study, a research is conducted on users continuing use mobile communications application based on “Expectation-Confirm Theory (ECT)” and “Technology Acceptance Model (TAM)”. This research incorporates Expectation-Confirm Theory" and "Technology Acceptance Model" and increase usage of mobile communications application and Social Influence and Persuasion to better explain the user’s continuing use under different context. With users continuing use of mobile communications application for more than 3 months in Taiwan as research subjects, data analysis is conducted SPSS 20.0 statistical analysis, with 528 valid questionnaires returned. This study concludes five main results with using Blog system, including: (1)Expectation Confirmation has positive effect on the extent of perceived usefulness and satisfaction, (2)Perceived usefulness has positive effect on the extent of satisfaction and IS continuance intention, (3)Perceived ease of use has positive effect on the extent of IS continuance intention, (4) Subjective Norm and Critical Mass has positive effect on the extent of IS continuance, (5) Satisfaction has positive effect on the extent of IS continuance. Finally, there are research results to supply the mobile communications service providers with the practical suggestions. Keywords：Mobile Communications Application, Expectation-Confirmation Theory, Technology Acceptance Model, Satisfaction, Continuance Intention.