| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 101 === The pig farmer has played an important role in the overall economic growth in Taiwan. They not only supply the local demand, but also bring in considerable foreign exchange income. The cost of feed takes 65% to 75% out of the total cost of pig farming. The profit of the local pig farmers has reduced since the pork market in Taiwan opened to free import in 2005. Hence, the direction the pig farmer is going in is researching how to save the cost of feed efficiently.
This research investigates Taiwan pig farmers by questionnaire to understand and explore the following items:
1. The existing feed procurement in Taiwan pig farmer community.
2. The benefit of Taiwan pig farmer community to use the B2B trading platform.
3. How the B2B trading platform affect the customer relationship management performance.
Through literature review, we differentiate pig farmers into observers, lurkers, contributors and purchasers according to network utilization. We thought the function of B2B trading platform should includes information transparency, cost reduction and information security and customer relationship management should includes customer value, customer cost reduction, customer satisfaction, and customer repurchase intention
In the 92 received questionnaires, there are 67 pig farmers who trade with FoodChina.com in 2012, which takes 54% of FoodChina.com's clients. Hence, the research is worthwhile to be referred.The result of the research proves that the purchasers highly agree to the functions of B2B trading platform. And the result of the analysis shows that different farm size, different transaction frequency, different transaction quantity, different geographical position of farms, and different trading ports lead to different agreement to the function of B2B trading platform.
Through conjoint analysis, this research proves that the service and function provided by B2B trading platform interact with customer relationship management performance.
Accordingly, using B2B trading platform to purchase feed is as expected and positively related to managing customer relationship. The pig farmer use B2B trading platform to purchase feed could reduce cost efficiently, and through customer relationship management could also raise the trades on B2B trading platform and increase the repurchase rate.
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