| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 101 === In recent years, the globe use Internet the population and penetration rate continuously improve with the rapid development of the Internet. Not only the population is growth who is using Internet, but also people use Internet habits of proportion in their daily lives are increasing. With the development of the Internet, Web-based business market is growing. The companies also have to invest in the network market, the rise of e-commerce, whether it is online store, online advertising and so continue to increase. Since the rise of social networking sites to share will be faster of everything.
So many people want to use of the convenience of this share distribution, valuable information or products quickly spread to consumers. Therefore, these research uses the sequential pattern mining by data mining for users to browse the website analyze the data. After the first site browsing will next visit the site to find more people visit the site of the reference node with a wider spread site of opinion leaders. And to find the relevance between the websites use the people matrix. Therefore, this paper will use these methods using social network analysis. To find new channels of advertising placement that through the results of this analysis enables companies.
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