A Study on the Affection of Bank Internal Staffs’ Organizational Identification for Job Satisfaction and Loyalty

• Main Authors: YU-CHIEN CHEN, 陳兪蒨
• Other Authors: Wei-Peng Liaw
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/44726583885679109696

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 101 === For enterprises, the evaluation of employees’ performance is usually determined by their achievement. However these enterprises always ignore the most important factor - the organizational identity. Financial jobs are becoming increasingly competitive nowadays; in order to keep talented person, the organizational identity is one of the most important key point. Therefore, the head of enterprises need to understand each employee. This research is subject to investigate the effect of organizational identity between employees’ satisfaction and loyalty. To investigate the effect of organizational identity between employees’ satisfaction and loyalty, the survey is made through questionnaire tool. The conclusion is as following: the organizational identity shows significant positive correlation on job satisfaction; the job satisfaction and the organizational identity shows significant positive correlation on employees’ loyalty.