A Strategic Planning of Dark Tourism for the Chiayi Prison Museum

• Main Authors: Chun-Ming Tu, 涂春明
• Other Authors: Yueh-Wen Huang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/5mhz2v

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 101 === With increased appreciation of various aspects of cultural heritage, in recent years, battle fields, prisons and other nominally “taboo” sites in Taiwan have gradually been transformed into tourist attractions, including the former prison facility on Green Island and the recently opened Chiayi Penitentiary Museum. In the tourism industry, such sites are referred to as “dark tourism” and, while this aspect of tourism is attracting new attention, the business model faces sustainability challenges. The development and product positioning of the Kui-Zhu Chiayi Prison Museum are still in the embryonic stage, but the museum lacks a development strategy. This study focuses on the development of strategic planning, with research conducted through field work, in-depth interviews, participant observation, and SWOT analysis to provide a set of strategy recommendations for future development. The study seeks to provide visitors with a more complete “dark tourism” experience while assuring the sustainability of the museum through attracting the involvement of local residents, developing alternative means of visitor transportation, and authenticating the contents of museum displays to provide visitors with a more immersive experience of prisoner life. The study also provides recommendations for mechanisms by which relevant government agencies can integrate public and private efforts to enhance the connotation of cultural industries,thus integrating planning for “dark tourism”attractions. Such planning should consider local economic conditions, cultural preservation, and environmental protection to achieve the long-term goal of developing sustainable tourism attractions.