Factors that influence users’ intention to use Internet Banking in Vietnam

• Main Authors: DOAN VIET VINH, 段越永
• Other Authors: 張興亞
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/82692615794349856554

碩士 === 樹德科技大學 === 資訊管理系碩士班 === 101 === With rapidly development of information technology and internet, the number of people who use Internet has increased quickly in the world. Internet banking grows faster than other electrics applications (e-commerce) fields and it has emerged as an evolution of application technology on banking industry. The purpose of this research is to investigate the factors that influence User individuals’ intention to use Internet Banking in Vietnam. Especially, this research is interested in explaining what are the positive factors and other factors that influenceing User’s intention to adopt Internet Banking in Vietnam. The research utilized the constructs of Technology Acceptance Model (Davis, 1986; Davis et al., 1989) as theoretical framework to accomplish this research. Intention to use Internet Banking that depends on the fact that user can be satisfy with constructs such as Perceived Usefulness, Perceived Ease of Usage, Self-efficacy and Perceived Web Security. The author uses convenience sampling questionnaire to execute the samples and Regression Analysis apply to confirm the relationships of hypothesis. This research conducted by sending the questionaire list (by convenience) to 210 Vietnamese participants who have either ever used internet banking or never use internet banking and the result that we received a total of 200 valid questionnaires, 10 questionnaires were deemed invalid after completing raw data collection processing steps at beginning. The research indicated the components (Perceived Usefulness, Perceived Ease of Usage , Self-efficacy and Perceived Web Security) may make Users intending to use Internet Banking as expected. The fact show that the strongest influences on intention of adopting internet banking. The results of this research is considered to be the efficient constructive sources for the all commercial banks in Vietnam to understand the critical factors that influence directly or indirectly to user’s intention to adopt Internet Banking and contribute the competitive promotion campaigns as well as competitive capability of the commercial banks in Vietnam now and the future.