The Impact of Innovation Diffusion on the Buying Intention ofFastconnect 3G Service in VMS Mobifone Company, Vietnam –The Application of Technology Acceptance Model

• Main Authors: Le Tuan Ngoc, 黎俊玉
• Other Authors: 錢士謙
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/98027810644776760067

碩士 === 樹德科技大學 === 經營管理研究所 === 101 === 　　This study aims to explore the customer’s intention to use Fastconnect 3G service of Mobifone in the three mountainous areas of Northern Vietnam and the relationships among the factors influencing the intention to use the Fastconnect 3G service. The research model, which is used by the concept of Innovation Diffusion Theory, Technology Acceptance Model, and Information Success Model is discussed with the case in this study. 　　Innovation diffusion has an effect on ease of use. Perceived ease to use positively influences perceived usefulness as well as attitude of using, Perceived usefulness positively influences intention to use as well as attitude of using, Service and information quality positively influences intention to use. 　　Finally, these results offer a clear path to develop the intention of customers in Fastconnect 3G service.