| Summary: | 碩士 === 樹德科技大學 === 經營管理研究所 === 101 === At Phuong Dong College, we strive to provide the best possible service to our student. And this is the key to our success. Over the past two years, we have achieved tremendous results. The student population has increased from 350 to 1000 students. Furthermore, we have gotten approved to open school of medicine and school of sport. Even though, the positive results are undeniable. We still know very little about the actual service quality as well as student satisfaction of Phuong Dong College. In this study, we conduct a quantitative research using the five dimensions of Parasuraman''s SERVQUAL (Tangles, Reliability, Responsiveness, Assurance, and Empathy).
At the end of this research, we will learn if the educational system and the teaching method in Vietnam would be compatible with Parasuraman''s SERVQUAL dimensions. If they do, we will learn about the true value of service quality and student satisfaction at Phuong Dong College.
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