The Effect of Country of Origin Image on Brand Equity and Purchase Intention(Case Study: Chatime Indonesia)
碩士 === 南台科技大學 === 商管專業學院 === 101 === On this competitive era, the number product and services’ brand is increasing which lead to almost infinite choices for customer. One of the strategies that marketer use to attract customer attention is by using the country of origin cues which has been applied i...
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| Format: | Others |
| Language: | en_US |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33884425043161589813 |