| Summary: | 碩士 === 大仁科技大學 === 文化創意產業研究所 === 101 === Our consumption habits of daily lives have changed since the fast wireless network, the portable mobile carriers, the smart phones, the tablet PCs, and notebooks are extrememly easy to obtain in every family. These modern inventions also violently subvert the traditional path of the community patterns and consumption patterns. The network services of digital content industry will develop with portable mobile carriers and drive continuous innovation around the application content industry. This study probes the digital content industry network services through digital technology products mobile carrier to explore the consumer behaviors of technology product groups users.
Research and discussion about the impact of consumer personality traits, lifestyle, access patterns and consumption patterns are a lot; however, less research is about wireless network and mobile carrier embedding context of the living environment. Therefore, this study aims to explore the impact of the life in today's digital backdrop, the consumer personality traits, the lifestyle, the using a virtual path on consumer spending patterns. The results shows that mobile carrier has been embedded in the daily lives of consumers, and becomes an integral part.Digital content industry companies and factory owners should take advantages of mobile carrier communication patterns and pathways,and view them as a new platform to communicate with consumers.
Since the objective conditions, convenience sample are used in this study. The sampling areas are limited to Kaohsiung, Pingtung and southern regions. The research is still unable to perform a more detailed sampling plan. Therefore,future research could be incorporated into other sample populations to increase research fineness. Under the condition of the wireless network and the popularization of virtual consumer spending environment, future study could also try to adopt different ethnic groups, such as marriage, family members, place of residence, etc..It could also do more in-depth and detailed comparison and discussion not only in the consumer flow of information and communication but also in consumer interface and interaction.
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