A Study of City's Festival Branding-A Case of 2012 Tainan Chi-hsi Carnival
碩士 === 大仁科技大學 === 文化創意產業研究所 === 101 === The present study investigates the case of 2012 Tainan Chihsi Carnival and focuses on its operating model and Promotional marketing, exploring the possibility of festival branding and identifying potential problems. Semi-structured interviews with officials fr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hr25np |