The research of brand marketing in cultural and creative industries:the example of Pili international Multimedia
碩士 === 大仁科技大學 === 文化創意產業研究所 === 101 === With the trend of global industrial competition, our government came up with a program entitled ” national main development programs in 2008” in June, 2002, and built up a trans-department cultural creativity development program. In the meantime, it declared c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7gs2va |