| Summary: | 碩士 === 亞洲大學 === 國際企業學系碩士在職專班 === 101 === Technology industry in Taiwan has long been heavily dependent on industrial projects with emphasis on semiconductors, 3C products OEM assembly and ICT products. With the recent internet development, semiconductor and ICT industry have moved from the simple OEM, ODM, into the area of information service. Information product can no longer be limited to providing application packages in order to face the rapid development of software industry and entrepreneurs. From Internet era to the cloud industry, Taiwan IT software and information services industry show a lack in progression, even behind the semiconductor and ICT industry. Taiwan's existing information services still are SMEs patterns, thus knowing how to maintain operating margins is an important issue against the rapidly changing cloud era
To understand how small and medium IT service companies in the existing industrial environments compete with the international companies, this study adopts qualitative research using participant observation, interviews and document analysis and other methods to select a central advisory services to provide online business research. Recommendations are provided after induction, interview analysis, and operation strategy analysis.
Study found that the observed target is limited by current funds and is still in deficit, yet still possess flexibility on product capacity, management, and organization. By localizing its products and expand sales channels, the observed target can still hold competition against international companies of the same industry.
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