Research on Business Model of SME Information Services Industry
碩士 === 亞洲大學 === 國際企業學系碩士在職專班 === 101 === Technology industry in Taiwan has long been heavily dependent on industrial projects with emphasis on semiconductors, 3C products OEM assembly and ICT products. With the recent internet development, semiconductor and ICT industry have moved from the simple OE...
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ndltd-TW-101THMU13210442015-10-13T22:18:22Z http://ndltd.ncl.edu.tw/handle/21207520680416208816 Research on Business Model of SME Information Services Industry 中小企業型態資訊服務業營運模式之研究 Surname given names 張子桓 碩士 亞洲大學 國際企業學系碩士在職專班 101 Technology industry in Taiwan has long been heavily dependent on industrial projects with emphasis on semiconductors, 3C products OEM assembly and ICT products. With the recent internet development, semiconductor and ICT industry have moved from the simple OEM, ODM, into the area of information service. Information product can no longer be limited to providing application packages in order to face the rapid development of software industry and entrepreneurs. From Internet era to the cloud industry, Taiwan IT software and information services industry show a lack in progression, even behind the semiconductor and ICT industry. Taiwan's existing information services still are SMEs patterns, thus knowing how to maintain operating margins is an important issue against the rapidly changing cloud era To understand how small and medium IT service companies in the existing industrial environments compete with the international companies, this study adopts qualitative research using participant observation, interviews and document analysis and other methods to select a central advisory services to provide online business research. Recommendations are provided after induction, interview analysis, and operation strategy analysis. Study found that the observed target is limited by current funds and is still in deficit, yet still possess flexibility on product capacity, management, and organization. By localizing its products and expand sales channels, the observed target can still hold competition against international companies of the same industry. Dsih chi Liu 劉子琦 2013 學位論文 ; thesis 69 zh-TW |
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碩士 === 亞洲大學 === 國際企業學系碩士在職專班 === 101 === Technology industry in Taiwan has long been heavily dependent on industrial projects with emphasis on semiconductors, 3C products OEM assembly and ICT products. With the recent internet development, semiconductor and ICT industry have moved from the simple OEM, ODM, into the area of information service. Information product can no longer be limited to providing application packages in order to face the rapid development of software industry and entrepreneurs. From Internet era to the cloud industry, Taiwan IT software and information services industry show a lack in progression, even behind the semiconductor and ICT industry. Taiwan's existing information services still are SMEs patterns, thus knowing how to maintain operating margins is an important issue against the rapidly changing cloud era
To understand how small and medium IT service companies in the existing industrial environments compete with the international companies, this study adopts qualitative research using participant observation, interviews and document analysis and other methods to select a central advisory services to provide online business research. Recommendations are provided after induction, interview analysis, and operation strategy analysis.
Study found that the observed target is limited by current funds and is still in deficit, yet still possess flexibility on product capacity, management, and organization. By localizing its products and expand sales channels, the observed target can still hold competition against international companies of the same industry.
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Dsih chi Liu |
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Dsih chi Liu Surname given names 張子桓 |
author |
Surname given names 張子桓 |
spellingShingle |
Surname given names 張子桓 Research on Business Model of SME Information Services Industry |
author_sort |
Surname given names |
title |
Research on Business Model of SME Information Services Industry |
title_short |
Research on Business Model of SME Information Services Industry |
title_full |
Research on Business Model of SME Information Services Industry |
title_fullStr |
Research on Business Model of SME Information Services Industry |
title_full_unstemmed |
Research on Business Model of SME Information Services Industry |
title_sort |
research on business model of sme information services industry |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/21207520680416208816 |
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