The effects of self-congruity, sponsor credibility, and brand identification on brand loyalty－A case of Brother Elephant's sponsor
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 101 === This study investigate the relationship between "self-congruity", "brand identification", "sponsor credibility" and "brand loyalty". The subjects of this study were the fans of Brother Elephants Baseball Team through a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95546237942849520309 |