| Summary: | 碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 101 === Check-in service on facebook allows users to leave their tracks on facebook via GPS tagging in a smart phone . It is a newly developing function to change people’s traditional life styles.Users click a”check-in” button and share their current locations to their friends that would link their friendship closely.
Based on expectancy theory , this research is analyzed by description statistic analysis, factor analysis, and regression analysis to explain the relation among some variable and understand the satisfaction that check- ins on facebook brings for us.
The result shows check-in on facebook is not only improving interpersonal rela- ationships , but also makes users ’ lives in an effective way . Users also get beneifts from the stores and restaurants.
Therefore, this research proves that the check-in on facebook satisfies the users’atisfication and people satisfy more when they use check-in service more.
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