| Summary: | 碩士 === 東海大學 === 高階經營管理碩士在職專班 === 101 === This study aims to explore how the target vendor that provides quartz components will respond to this effect concerning business performance from the point of view of its corporate environment and competitive performance. This research employs Michael Porter's Five Forces Model for analysis in addition to SWOT Analysis and Value Chain Analysis to summarize the competitive advantage for the enterprise. This research also explores how the target vendor will respond to this matter by using its business strategy, and how it may tackle with its business performance. This study concludes that a quartz industry is now facing a problem of corporate environment with respect to an introduction to high technology and price competition. There exist a number of uncertain risks such as the remittance and materials. That is, the target vendor has accumulated 20 years of rich experiences in complete process and development of technology. This study regards both experiences as the core competency to meet the desired business diversification for its customers. (1) In respect of coping strategy for business environment, the enterprise shall increase its degree of product price/performance ratio with its advanced technology and services. (2) In respect of competitive advantage strategy, the enterprise shall define its reform orientation as intensified brand autonomy, moderate expansion of productivity, development on core technology and enhanced internal cohesion. (3) In respect of business performance, the enterprise shall continue to develop some high margin niche products. The enterprise shall take the customers and a large amount of single unit products into account in addition to mastering a high degree of ability to negotiate prices. Hence, the enterprise is able to display an overall synergy for profits and productivity; thus, it may create higher margin profits and enhance its financial structure. By integrating the above evaluation and analysis, we suggest that the growth strategy used by some enterprises shall concentrate on business energy of its own brand. These business enterprises also put emphasis on process technology and vertical integration. They also improve manufacturing capability for high standard products, and deepen talent management to improve personnel quality. Consequently, there will be enough room for developing core competency and competitive advantage of a company to help the company to advance to the next level of company size.
|
|---|
