| Summary: | 碩士 === 東海大學 === 行政管理暨政策學系 === 101 === 21st century is the coexistent era of globalization and localization. It’s no longer a contradiction, but a interdependence, in order to achieve the goal “Think Globally And Act Locally”. In 2002, a scheme drawn by Executive Yuan calling “Challenge 2008 - National Development Plan”. It includes ten key investments, and further, regards “Doubling Tourist Arrivals Plan” as the fifth item which has made tourism become one of the important events in our country.The tourism of Miaoli is chosen to be a case study in this thesis, comprising the effectiveness, development and distribution of resources of various types of industrial activities promoted by Miaoli County Government. The goal is to have a totally comprehension that what kind of factors will affect government departments when carrying out policies, moreover, presenting the prospects and suggestions toward sightseeing activities held by Miaoli County Government in the future.
For tourism industry development strategies developed in Miaoli County, the study concluded that, first, should improve the quality of tourism in Miaoli County, improved soft-hardware device and, secondly, Miaoli County-specific local people into the local culture; and, finally, clear position in Miaoli County, visions of the future of the tourism industry, developing unique to Miaoli County "Hakka Culture" and "Slow City". Currently active in Miaoli County to strengthen and enhance visitor understanding of Miaoli County's tourism brand image, so that should use unique to Miaoli Hakka people, hospitable character, creating different from other cities and counties of Miaoli sightseeing, creating new value of Miaoli County Tourism.
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