Exploring Consumers’Building Trust Process—The Moderating Effects of Consumer Personality

碩士 === 東海大學 === 企業管理學系碩士班 === 101 === Numbers of tea store increase rapidly in recent decades, leading to fierce competition in the market. Furthermore, inconsistent of price and quality on tea decreases customer loyalty in the market. Above all, the traditional tea store runs with difficulty....

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Bibliographic Details
Main Authors: Wang,Chien Chih, 王建智
Other Authors: Chang,Kuo Hsiung
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/27480874472180869128