The research of Product Placement Effect on the Reliability and Purchasing Willing of Blog – Using Risk Taking as a moderator variable

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 101 === Blogging has it’s merits, it can show diversity information as well as your own unique personality. It also allows you to communicate with a significant number of people. With the rise of blogging, there have been many high popularity blogs, companies are t...

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Bibliographic Details
Main Authors: Yi-Ju Lin, 林怡儒
Other Authors: 洪英正
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/9fu5mn