The Marketing Strategy for Entry of Foreign Brand Image to Domestic Market - A survey from an Australia brand, Lorna Jane
碩士 === 淡江大學 === 國際企業學系碩士班 === 101 === Since the financial crisis of, the consumption behavior of the people in Taiwan has gradually shifted from the luxury to spend cheap clothing and apparel for everyday life and "functional" will be the first consideration when buying. As early as in 200...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34616487806333380658 |