The Construction of Innovation Ecosystem: The Case of TED

• Main Authors: Nan-Teng Chang, 張楠騰
• Other Authors: Je-Sheng Huang
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/86728306706880793345

碩士 === 淡江大學 === 國際企業學系碩士班 === 101 === The knowledge economy is shifting into the content (or creative) economy. The importance of innovation has been increasingly accentuated and valued. When it comes to innovation, TED is what pops into everyone’s mind. At the end of 2012, TED Talks have hit one billion views. TED draws those who are willing to learn and share ideas into its community, the so-called TED community. The TED community, therefore, becomes the solid foundation of TED’s innovation. The study attempts to study innovation from the perspective of ecosystem. John Howkins (2009), the Chairman of BOP Consulting and the forerunner in that regard, advanced the creative ecologies. In addition to his theory, there is little research on innovation ecosystem. With a view to this, the research essays to construct the innovation ecosystem, based on TED. This study accepts the case study method of the qualitative research, ergo. Also, this study collected the relevant materials by means of observation, second data study, and interview. The researcher proceeded on-spot observation for acquiring a TED experience by attending TEDx events and gaining insight for creative ecologies by participating in one John Howkins’ speech. Also, the researcher searched for every possible piece of information about TED to carve out frameworks of the research. In the end, the researcher obtained the primary data from the interviewees, pertaining to the research. They include John Howkins, two organizers of TEDx events, one executive officer of TED, and Hewlett-Packard. Finally, the research established the TED-centered innovation ecosystem. The researcher believes that three elements - crowd, light, and desire - back up the innovation ecosystem of TED. It is interesting that six roles of the crowd provide the organisms in TED''s innovation ecosystem. The ecosystem is self-fueling, self-organizing and self-restoring, and develops talents. The research framework is oriented toward TED. The researcher wondered whether this perspective can be applied to the cooperation between TED and enterprises, so both the extensional structure of TED and TED’s application to the corporate innovation strategy were also discussed. First, the researcher holds that the enterprise can reach out to the TED community via TED and to the non-TED communities directly or indirectly via the TED community. Second, the researcher drew on the IPO (Input-Process-Output) model and had faith in the presumption that an enterprise can successfully merge TED into its corporate strategy on innovation.