The Operating Strategy of A Home-delivery Company:The case of President Transnet Corp.
碩士 === 淡江大學 === 會計學系碩士在職專班 === 101 === Home-delivery industry which originated in Japan, refers to collect and deliver parcels to home services. The industry has long been grown for successfully in Japan. In 2000, many Taiwanese companies have introduced the home-delivery service into the domestic m...
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ndltd-TW-101TKU053850082015-10-13T22:12:38Z http://ndltd.ncl.edu.tw/handle/90813687033983577880 The Operating Strategy of A Home-delivery Company:The case of President Transnet Corp. 宅配企業經營策略探討:以統一速達為例 Ming-Yun Lin 林明昀 碩士 淡江大學 會計學系碩士在職專班 101 Home-delivery industry which originated in Japan, refers to collect and deliver parcels to home services. The industry has long been grown for successfully in Japan. In 2000, many Taiwanese companies have introduced the home-delivery service into the domestic market. It resolved the long-standing problem of the distribution of goods to consumers. Consumer now can purchase daily goods at anytime, anywhere by virtual channel such as TV shopping, online shopping, etc. Business can also expand its sales channels by selling goods all over the country. This convenient way of shopping gradually changed the buying habits of consumers and led to the growing of the non-store retailing industry and enormous business opportunities. This thesis is based on a case study of the President Transnet Corporation. The purpose of the thesis is to understand the evolution and development of home-delivery industry in Taiwan. This study utilized techniques such as secondary in-depth interviews and data collection to analyze business strategies and operating performance in the various stages of business growth process and drawing the conclusions. Following conclusions are formed from the case study analyses: After introducing the home-delivery industry into Taiwan, the service innovation has driven consumption demand and boosted the rapid growth of the home-delivery industry even in the recession period. The home-delivery services requires large number of workers. To handle more complex business processes, supporting the increasingly-diversified services, the President Transnet Co. emphasizes on the strategy of all employees’ participation management. The company must design and plan proper training and education, compensation, performance appraisal system and employee promotion in order to enhance the overall quality of personnel. The purpose of business strategy is to respond to the change of business environment. Coping with rapidly changing in business environment, companies must continuously adjust business strategy to maintain sustainability. To achieve the objectives of its operating strategy, the company should pay attention on the implementation of strategy with a concrete action plans that is executed. 黃振豊 孔繁華 2013 學位論文 ; thesis 138 zh-TW |
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碩士 === 淡江大學 === 會計學系碩士在職專班 === 101 === Home-delivery industry which originated in Japan, refers to collect and deliver parcels to home services. The industry has long been grown for successfully in Japan. In 2000, many Taiwanese companies have introduced the home-delivery service into the domestic market. It resolved the long-standing problem of the distribution of goods to consumers. Consumer now can purchase daily goods at anytime, anywhere by virtual channel such as TV shopping, online shopping, etc. Business can also expand its sales channels by selling goods all over the country. This convenient way of shopping gradually changed the buying habits of consumers and led to the growing of the non-store retailing industry and enormous business opportunities.
This thesis is based on a case study of the President Transnet Corporation. The purpose of the thesis is to understand the evolution and development of home-delivery industry in Taiwan. This study utilized techniques such as secondary in-depth interviews and data collection to analyze business strategies and operating performance in the various stages of business growth process and drawing the conclusions.
Following conclusions are formed from the case study analyses: After introducing the home-delivery industry into Taiwan, the service innovation has driven consumption demand and boosted the rapid growth of the home-delivery industry even in the recession period. The home-delivery services requires large number of workers. To handle more complex business processes, supporting the increasingly-diversified services, the President Transnet Co. emphasizes on the strategy of all employees’ participation management. The company must design and plan proper training and education, compensation, performance appraisal system and employee promotion in order to enhance the overall quality of personnel.
The purpose of business strategy is to respond to the change of business environment. Coping with rapidly changing in business environment, companies must continuously adjust business strategy to maintain sustainability. To achieve the objectives of its operating strategy, the company should pay attention on the implementation of strategy with a concrete action plans that is executed.
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author2 |
黃振豊 |
author_facet |
黃振豊 Ming-Yun Lin 林明昀 |
author |
Ming-Yun Lin 林明昀 |
spellingShingle |
Ming-Yun Lin 林明昀 The Operating Strategy of A Home-delivery Company:The case of President Transnet Corp. |
author_sort |
Ming-Yun Lin |
title |
The Operating Strategy of A Home-delivery Company:The case of President Transnet Corp. |
title_short |
The Operating Strategy of A Home-delivery Company:The case of President Transnet Corp. |
title_full |
The Operating Strategy of A Home-delivery Company:The case of President Transnet Corp. |
title_fullStr |
The Operating Strategy of A Home-delivery Company:The case of President Transnet Corp. |
title_full_unstemmed |
The Operating Strategy of A Home-delivery Company:The case of President Transnet Corp. |
title_sort |
operating strategy of a home-delivery company:the case of president transnet corp. |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/90813687033983577880 |
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