Quantitative measures on the spread of information in social networks: Facebook as an example
碩士 === 淡江大學 === 資訊管理學系碩士班 === 101 === The advent of social networks not only enable the exchanges of ideas but also facilitate the use of word-of-mouth (WOM) marketing due to its capability of fast broadcasting of information. However, how to take the advantage of the network structure to enhance th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p97cb2 |