Pricing of Urban Public Bicycle-sharing System- Taipei YouBike, A Case Study

• Main Authors: Wei-Chi Tzeng, 曾韋齊
• Other Authors: Shiaw-shyan Luo
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/36w693

碩士 === 淡江大學 === 運輸管理學系碩士班 === 101 === In order to develop Sustainable Transportation and to reduce the damage caused by motor vehicles on the environment. Taipei City Government set up public bike system, named "YouBike" in March 2009. YouBike had some deficits during the initial period of operation. According to daily usage of this system with operation and trial operation for free stage,the result shows that people can not accept the rates for public bicycle rental system. This research analyzes the YouBike rates by using economic principles to realize the relationship of different economic goals rate and consumer demand .Furthermore, analysis of the corresponding social welfare and total income are included. The scale of system has grown in size in July, 2012.We use the new data comparing with past data to analyze the factors and the proportion of utilization up. According to the analysis results, we set up the pricing strategies of urban public bicycle rental system in order to improve the low usage. Based on the results of model applications, it could be deduced that the pricing strategy adopted by Manufacturers in the trial operation stage is used to raise long-term use habits for people, and raise short-term''s price to make up for the loss caused by drive down the price of long-term price. On the other hand, the income level of the manufacturers in the past year is just close to reasonable reward rate 1.345%, under the condition that the total social welfare is the largest. The scale of YouBike and C-Bike get triple in July, 2012. Usage of this system has grown. The increased usage amount affected by price of YouBike is account for 56%, by expanded scale of YouBike is account for 44%,by price of C-Bike is account for 39%, and by expanded scale of C-Bike is account for 61%,The cost function proves that YouBike showed increasing returns to scale in the past years. We suggested that YouBike can expand its scale in the future to enhance the number of users in order to reduce the average cost.