Rebranding of A Chinese Movie Channel in Taiwan – The Case Study of Star Chinese Movies of Fox International Channels
碩士 === 文藻外語大學 === 創意藝術產業研究所 === 101 === As the professional level and production maturity of channels in Taiwan have been increasingly improving, the viewers can receive programs not only through previous broadcast and cable channels, but also via HD channels, MOD STB (Set Top Box), the Internet a...
Main Authors: | Victoria Qian-Rui Ho, 何芊叡 |
---|---|
Other Authors: | Dr. Kit Lam |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/9f9z56 |
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