The Study on the Creational Experience, Recreational Satisfaction and Revisiting Willingness to the Recreational Agriculture Areas along the Old Maintain Line at Sanyi, Miaoli

• Main Authors: Wang, Wei-Ling, 王偉伶
• Other Authors: Huang,Hui-Chuan
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/77773516215705611506

碩士 === 育達商業科技大學 === 休閒事業管理系碩士班 === 101 === The study aimed to understand the socioeconomic backgrounds, recreational experience, recreational satisfaction and the revisiting willingness of visitors to the recreational agriculture areas along the old Mountain Line of Taiwan Railway Administration. The relationship among recreational experience, recreational satisfaction and willingness to revisit was investigated by comparing the difference among these three aspects in visitors based on various demographic variables. Questionnaire survey was performed on random samples selected among visitors to the recreational agriculture areas of the old Mountain Line at Shengxing Train Station and the Collapsed Bridge of Longteng from Oct 6 to Nov 25 2012. The questionnaire covered 4 parts, demographic variables, recreational experience, recreational satisfaction and willingness to revisit. 500 questionnaires handed out and 401 valid ones were retrieved after removing 99 invalid, accounting for 80.2% of retrieval. Spss for Windows 18.0 was used for data processing and analysis. Data analysis was conducted using frequency distribution and percentage of descriptive statistics, t-test, one-factor analysis of variance, multiple comparisons by Scheffe’s test and Pearson's product moment correlation. The results show that: 1. Most of visitors to the recreational agriculture areas along the old Mountain Line at Sanyi, Miaoli were unmarried, female visitors aged 21-30 with an education background of junior college or university. Most of them were students living in central Taiwan with an average monthly income of NT$ 20,000 or less. 2. The variable of various backgrounds in visitors achieved partially significance in the dimensions of recreational experience, recreational satisfaction and willingness to revisit. 3. Mildly positive correlation was observed between recreational experience and recreational satisfaction; highly positive correlation was detected between recreational experience and willingness to revisit; and mildly positive correlation was discovered between recreational satisfaction and wish to revisit. Finally, suggestions were proposed based on literatures and study results for the managers and service providers of the recreational agriculture areas along the old Mountain Line as well as for future studies.