The Study of the Miaoli Taian Hot Spring Area Visitor Participation Motivation and Satisfaction

• Main Authors: Hsieh Yuan Chieh, 謝淵捷
• Other Authors: Lin Bbao Cheng
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/21261306127525844534

碩士 === 育達商業科技大學 === 休閒事業管理系碩士班 === 101 === This study aimed to investigate the Miaoli Taian Hot Spring Area Visitor motivation and satisfaction study used questionnaire survey 300 Miaoli Taian Hot Spring Area tourists, researchers collected through questionnaires Taian Hot Spring Area 300 Miaoli travel motivation and satisfaction data, the data analysis showed that the main motivation Taian Hot Springs tourists to enjoy the scenery Tai'an relieve everyday stress and promote emotional communication relatives; followed close to nature and enjoy the fresh air of the mountains, away from the usual living environment in which . Satisfaction in tourist areas, "natural landscape" highest satisfaction, and "local service" lowest satisfaction. But the overall satisfaction were three points (satisfactory) or more, which means that tourists in various degrees on both belong to the satisfactory condition. The motivation for correspondence with the travel can be found in tourist satisfaction with the highest satisfaction with the natural landscape, echoing tourists travel motivations in order to cultural motivations highest score. Travel motivation in visitor satisfaction variance analysis summarized as public facilities, recreation facilities, local services, natural landscape, the total satisfaction of the table five projects, the results of this comparative data analysis afterwards five projects facets (physical, cultural, interpersonal, psychological, sum) there was no significant difference. The study found that tourists visiting the spa area Tai'an travel features basic information as below: in terms of gender, with "male" as the greater number, its share of the proportion of 58.20%. By the respondents in the age distribution of the situation, in order to "31-40 years" the largest number in the ratio of 36.50%, the spa hotel vacation of tourists, with "21 to 50 years old," the proportion of age highest Visitor Survey on the education level of the sample distribution of the situation, to the largest number of tertiary accounted 40.40%, in terms of occupational distribution, to the service accounted for 25.30% up to the tourist resort spa tourism Tai'an then proceeds income is more than 40,000 passengers based. Distribution of residence, to the resort's spa tourism Tai'an northern region accounted for the number of visitors is distributed to a maximum of 52.60%.